Locally owned.
Globally marketed.
Your home deserves more than an MLS upload and a sign in the yard. When you list with Realatrends, your property receives the photography, materials, and digital reach of a national firm, delivered with the personal attention of a broker who has worked the Orange County coast since 1983.
The Realatrends Marketing Playbook
Five steps. Every listing. No exceptions.
We start with the price, not the photo shoot.
Every Realatrends listing begins with a comparative market analysis built from active, pending, and sold properties in your immediate neighborhood. We pair that data with 40 years of local knowledge to recommend the price that attracts the right buyers at the right moment. We will also walk your property and advise on the improvements that return the most on resale.
- Custom CMA with active, pending, and sold comps
- Pricing tuned to neighborhood velocity
- Pre-listing walkthrough with staging notes
- Introductions to our vetted contractors and stagers
Professional images for every listing. No exceptions.
Buyers swipe past listings shot on a phone. We bring in a professional real estate photographer for every Realatrends property, with drone aerials and twilight shots included as standard. Images are color-corrected and delivered in the resolutions each channel needs, from MLS thumbnails to print-ready hero shots.
- Professional architectural photographer
- Drone aerial coverage of the property and coastline
- Twilight shoot for evening hero shots
- Color-corrected for MLS, web, social, and print
- Optional licensed-pilot video tour for $4M+ homes
A magazine-quality piece for the brokers who matter.
A printed brochure is still the most credible introduction to a luxury property, and the one most brokerages stopped doing. We design and print a custom brochure for every Realatrends listing and mail it directly to our cooperating broker network and qualified buyer pools. It becomes the leave-behind at private showings and broker previews.
- Custom multi-page brochure designed in-house
- Mailed to our network of cooperating OC brokers
- Used at broker preview luncheons and private showings
- Digital PDF version sent to interested buyers
Your listing follows the right buyer across the web.
We run paid digital advertising, not just an MLS upload, for every Realatrends property. Google Search and Display campaigns targeted to buyers researching Orange County coastal homes. Retargeting ads that follow site visitors after they leave. Social ads aimed at high-net-worth audiences in feeder markets like Los Angeles, the Bay Area, and Seattle.
- Google Search and Display with neighborhood targeting
- Retargeting campaigns for prior site visitors
- Facebook and Instagram in HNW feeder markets
- Monthly performance reports shared with the seller
Listed where buyers actually look.
Once photographed and packaged, your property is distributed to every major real estate platform: public, broker-only, and global. Millions of monthly visitors across the destinations they trust. Plus 100+ syndicated partner sites and our private broker network.
Request your custom marketing plan
We’ll prepare a tailored marketing plan, custom comparative analysis, and pricing recommendation for your home, with no obligation. Start with your home’s value below.