REALATRENDS REAL ESTATE SERVICES, INC 949·494·8830
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696 & 690 S Coast, Laguna Beach
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$40,000,000
19 Days On Site

696 & 690 S Coast
Laguna Beach, CA 92651

For Sale|Hotel/Motel|Active
0
Beds
0
Total Baths
31,726
SqFt
$1,261
/SqFt
County:
Orange
Listed by Mark Simon of Berkshire Hathaway Homeservice markdsimon@bhhscal.com
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696 & 690 S Coast696 & 690 S Coast696 & 690 S Coast696 & 690 S Coast
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BHHSCP Commercial Division is pleased to present the 14 West Portfolio, comprised of two adjoining hospitality properties totaling approximately +/- 1.097 acres along South Coast Highway in Downtown Laguna Beach. The property is improved with 31726 SF of existing hotel and retail improvements consisting of two separate hospitality buildings totaling 69 rooms and suites, plus two ground-floor retail units. The South Building at 696 SCH includes 55 hotel rooms, pool and courtyard amenities, meeting and event infrastructure, lobby and guest services area, and a shuttered restaurant and lounge component with an existing Type 47 liquor license. The restaurant and lounge offer a significant value-add opportunity. The North building at 690 SCH includes 14 boutique studio suites featuring kitchenettes and fireplaces and supporting hospitality infrastructure. The properties also include 69 total parking spaces consisting of surface parking at the South building and subterranean podium parking at the North building. This is a rare generational opportunity to acquire 69 keys in one of SoCal's most supply-constrained lodging markets with operational scale and flexibility, offering the ability to rebrand, soft flag, or elevate operations without franchise restrictions.

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Listing Snapshot
Price 
$40,000,000
Days On Site 
19 Days
Bedrooms 
N/A
Inside Area (SqFt) 
31,726 sqft
Total Baths 
N/A
Full Baths 
N/A
Partial Baths 
N/A
Lot Size 
1.0899 Acres
Year Built 
N/A
MLS® Number 
NP26157775
Status 
Active
Property Tax 
N/A
HOA/Condo/Coop Fees 
N/A
Sq Ft Source 
N/A
Friends & Family
Recent Activity
3 weeks agoListing first seen on site
3 weeks agoListing updated with changes from the MLS®
General Features
Acres 
1.0899
Land Lease 
No
Number Of Stories 
3
Parking Spaces 
56
Property Sub Type 
Hotel/Motel
Special Circumstances 
Standard
SqFt Total 
31726
Utilities 
Cable ConnectedElectricity ConnectedNatural Gas ConnectedPhone ConnectedSewer ConnectedWater Connected
Water Source 
Public
Interior Features
Appliances 
DryerWasher
Laundry Features 
Common Area
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Exterior Features
Lot Features 
Near Public Transit
Community Features
Financing Terms Available 
Cash
MLS Area 
LV - Laguna Village
CRMLS logo

This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. The display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, the Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.

Neighborhood & Commute
Source: Walkscore
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Property Details for 696 & 690 S Coast

This 0-bedroom, 0-bath home sits in Laguna Beach in Orange County. It offers 31,726 square feet of living space and is listed at $40,000,000. The detail sections on this page cover interior and exterior features, estimated taxes, HOA dues where they apply, and the map location.

Estimated monthly payment

6.69% · 30-yr fixed
$
$295,395/mo
10% down · 30-year fixed · $4,000,000 down
Principal & interest$232,061
Mortgage insurance (est., over 80% LTV)$15,000
Property tax (est. 1.1%)$36,667
Home insurance (rough est., varies widely)$11,667
HOANot reported, not included
$254,611/mo
20% down · 30-year fixed · $8,000,000 down
Principal & interest$206,277
Property tax (est. 1.1%)$36,667
Home insurance (rough est., varies widely)$11,667
HOANot reported, not included
$228,826/mo
30% down · 30-year fixed · $12,000,000 down
Principal & interest$180,492
Property tax (est. 1.1%)$36,667
Home insurance (rough est., varies widely)$11,667
HOANot reported, not included
Estimated carrying cost
$48,334/mo
All cash · taxes and insurance only
Principal & interestNone (cash purchase)
Property tax (est. 1.1%)$36,667
Home insurance (rough est., varies widely)$11,667
HOANot reported, not included

Estimate only, not a loan offer or quote. Principal and interest use the Freddie Mac 30-year fixed average of 6.69% (week of Aug 6, 2026); your rate will differ. A loan this size is typically a jumbo loan, which prices differently. Tax and insurance are modelled, not billed amounts; tax uses a typical Laguna Beach rate, excluding Mello-Roos. Verify all figures. Full assumptions and disclosures.

About Laguna Beach

Laguna Beach is a coastal Orange County city set along a shoreline of coves and bluffs, with beaches including Main Beach, Heisler Park, and Crystal Cove State Park reached from Pacific Coast Highway. Rooted in an early-1900s artists' colony, it hosts the Festival of Arts and Pageant of the Masters within the Laguna Beach Unified School District.

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Also for sale in Laguna Beach: 689 S Pacific Coast Hwy 4, 655 Catalina, 618 S Coast Highway, 618 S Coast Highway.

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